Victoria’s Secret Bombshells

Which girl doesnt lover Victoria Secret! psshh i know i do and i can never get enought of the bras, panties.. and even the pink line i love how they have those seasonal team outfits like the dodgers and angels..UCLA and USC. soo yeah too cute.


Victoria’s Secret has gone above and beyond mere branding: primetime fashion shows, affordable lingerie that has everyone from tweens to grandmothers picking through the racks, jet-setting angels, pink yoga pants, the only set of familiar faces in which “catalog” is synonymous with “supermodel,” 5 award winning fragrances—including all of the sets of scents you've collected over the years). Indeed, Victoria’s Secret(and the Giseles and Adrianas that come with it) has been able to target just about every demographic. And with the release of their newest fragrance, Bombshell, the winged retail chain is quickly becoming a heritage brand. It may also have something to do with Rosie Huntington-Whitely, the particular bombshell repping the new perfume.

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digg Heritage brands create an aura that includes personality, social status, and history. When a customer buys a heritage item, they’re buying into that story. Victoria’s Secret has been smart in selling their brand this way, creating a narrative that’s further solidified with the release of their 8th fragrance, Bombshell. Judging by their product definition and their advertisements featuring Transformers 3 star Rosie Huntington-Whitely, it’s one that seems closest to their brand identity. And with fashion’s interest in a curvier silhouette—Lara Stone as a youthful Bardot, Bianca Balti bringing back Sofia Loren’s Italiano swagger—it seems like the perfect time to introduce a scent that recalls a more glamorous world of larger-than-life dames.

Wikipedia explains the origin and definition of bombshell:


“Bombshells are a special kind of sex symbol. Bombshells are popular icons recognized for their curves, sex appeal and larger than life personas. The term carries an implication of a voluptuous female sex icon. Some icons of popular culture who have widely been referred to as a “Bombshell” include Jean Harlow, who starred in the 1933 film Bombshell, Marilyn Monroe, Diana Dors, Jayne Mansfield, Mamie Van Doren, Jane Russell, Ava Gardner, Brigitte Bardot, Kim Novak, Sophia Loren, Ann-Margret, and Raquel Welch.

During World War II, “Bombshell Girl” referred to the “pinup” girls who were painted onto the sides of WWII planes, bombers, and their bombs. Such photos are now readily available on the internet and historical archives. Carefully maintained machinery was referred to with terms of endearment. The military allowed artists to create such work for amusement and recreational viewing in order to help boost morale for the pilots and other military personnel.”



To Victoria’s Secret, Bombshell by definition means:


“Strong and beautiful, with sex appeal to spare. A bombshell is bold and confident. Powerful, positive, and playfully unpredictable. A bombshell lights up the room with a wink and a smile. Glamour, mischief, drama—she loves it all. Because being a bombshell is about more than just a look, it’s an attitude—a sexy energy that comes from the inside.”

Who wouldn’t like to be called a bombshell, whereby, who wouldn’t want to shop at VS to become one? Nevermind the mass-produced cotton panties and drones of college-aged chicks strong-arming their way passed you for a peek at the yoga pants that spell “PINK” across the bum.

Whatever your feeling on what some might call another ‘drugstore mall brand,’ their positioning seems to be in the right place: they are making bank, and their name is as recognizable as ever. This is, in part, due to their carefully mapped out fragrance empire. If you look back through VS’s fragrance history—from those sticky-sweet middle school sprays, to your more recent lotion purchase—there’s always a girl, an icon made to symbolize the time period and trends during that specific period.

1991: Victoria
The fragrance empire begins with a gold and purple bottle.

1999: Dream Angels Heavenly
With a tanned and tawny Gisele in a set of feathery white wings, perched nude atop a white horse, the brand heralded their first blockbuster fragrance. It won a FiFi for Fragrance of the Year.

2001: Victoria’s Secret Pink
FiFi winner for Fragrance of the Year, the younger, collegiate crowd gravitated towards this new lifestyle brand, in which models like Alessandra Ambrosio looked cute and cozy in sweats and cotton panties.

2003: Very Sexy For Her
Again winning the FiFi Fragrance of the Year award, this line strived to created a rift between the cutesy Pink following, and those seeking sexy at VS—truly rounding out their multifaceted image.

2004:Very Sexy For Him
No awards here, just an excuse for men to shop while waiting for their girls to shop for lingerie—as if this excuse was necessary.

2009: Sexy Little Things Noir
Another FiFi Winner, this fragranced played upon the boudoir look with a vixenish Adriana Lima in dark lingerie and cascading black hair.

2010: Bombshell
Fruity, floral, and playful—VS tries to capture every facet of the biz with this well rounded and sexy scent.

original article.
category:Fragrance
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