Monday, March 29, 2010

10 Stinky Celebrity Frangrance Names

Kinda interesting article about the names of celeb perfumes... enjoy :]

If we were ever to create our own fragrance (which, incidentally, stay tuned for a BIG announcement) we would call it Number One, Top of the List or Top 10 Scent or something. Luckily, we know better than to try to venture into the murky and musky perfume industry, not like the hapless folks on Woman’s Day’s listicle of 10 Stinky Celebrity Fragrance Names, two of which, incidentally, come courtesy of P. Diddy. We’re surprised they didn’t include 50 Cent’s Power, which, not surprisingly, is much, much too strong.

original article.
category: Fragrance
Featured Product on Bayho:MITSOUKO by Guerlain

Tuesday, March 23, 2010

Beyonce Fragrance "Heat" A Hit For Perfume Sales


It was bond to happen.. I'm not sure if she already has another line out but Beyonice and jay-z are taking over the world! aha jk but not really they are everywhere from vodka. to movies. music, clothes, television and etc!
so no surprises here!


Beyonce Fragrance "Heat" A Hit For Perfume Sales
New York, NY, United States (AHN) - Beyonce has no problem scoring hits on the charts (her latest, a collaboration with Lady Gaga, is currently climbing up the Top 10), and now the singer’s success is translating into major perfume sales. Her first fragrance, “Heat,” is officially yet another hit for the music star.


Beyonce’s perfume only debuted in stores in last month. At the recent Retail & Luxury Goods Conference at Harvard Business School, Macy’s CEO Terry Lundgren revealed that its already made more than $3 million in worldwide sales since its launch.

“Heat” was heralded in by an in-store signing and meet and greet with Beyonce at the Macy’s in Herald Square in New York. Lundgren said that 72,000 bottles of her perfume were sold that in that hour.

“Heat” blends a floral mix of magnolias, neroli, and red vanilla orchids with the scent of almond macaroon, honeysuckle, nectar, and crème de musk. Beyonce told WWD that this was the first time she had creative control on a fragrance (she was previously the face of a Tommy Hilfiger scent) and its all her.

“Everything, from the bottle design to the name and the ideas for the commercials — that’s me,” she said. “This was my first fragrance, and I wanted to make sure that it was something I would love forever.”

With demand as high as it is, Beyonce might have to add some more heat to the production line. Trying to pick up a bottle of “Heat” at Macy’s.com estimates over a month before it ships. Ouch. So while fans hopefully aren’t in a hurry to smell like their favorite pop star, she’s helping heat up the celebrity perfume market on her own.

original article.
category: Fragrance
Featured Product on Bayho:SHALIMAR by Guerlain

Tuesday, March 16, 2010

Would You Give Up Fragrance If Your Boss Asked You to?


hii :D
hope everyone had a good weekend! so this week for fragrance i thought i would do something different like maybe which smells attract people.. blah blah blah things of that sort but just my luck today i cant find any.. plus I'm sick so my search was pretty short. anyways found this article.. hopefully its a good one. haha

Would You Give Up Fragrance If Your Boss Asked You to?

I wear fragrance every day. I've tried to stop spraying it in front of my colleagues (especially in the lift) but obviously in this industry it's as necessary to my working environment as pens and paper is to yours. Which means I could never go and work in Detroit. Damn. Turns out, after a woman received a US$100,000 settlement because her colleague's perfume made it "challenging" to do her job, they think it's easiest if they just ban the wearing of all "colognes, aftershave lotions, perfumes, deodorants, body/face lotions ... (and) the use of scented candles, perfume samples from magazines, spray or solid air fresheners." Sure. Let's just hope that those Detroit ladies aren't as addicted to their Miss Dior Cherie as me, or they're going to have a mass walkout on their hands. Would you give up fragrance if your job depended on it?

original article.
category: Adidas Women
Featured Product on Bayho: Adidas Tropical Passion by Adidas

Monday, March 8, 2010


Yet another Celeb to have their own fragrance line. but yeah i like Jen aniston so we"ll see still haven't gone to see how the Kim kardashian perfume smells but I'll get around to it.. short and sweet. just how i like it.

Jennifer Aniston is the latest celebrity to want to market perfume under her name. It is doubtful she will be the last. It is reported that Jennifer Aniston has been working on this project for two years and is deciding on a name for the project. The idea to call the product Aniston did not get the approval of advertising executives. When the name is finally decided upon, Jennifer Aniston wants to release some commercials on television. Rihanna is in the midst of involving her fans in the decision of what to name her fragrance. A sort of contest giving her fans input.

The name of Echo has surfaced as a possible substitution for Aniston. Jennifer Aniston has fierce competition in the fragrance field with such celebrities as Reese Witherspoon, Paris Hilton, Kim Kardashian, Sarah Jessica Parker, Jennifer Lopez and others marketing their own brands of fragrances.

Much study goes into the names to use in marketing fragrances, sometimes successful, sometimes not too successful. It is surprising how many people are swayed by having the name of a celebrity on a bottle of perfume or other items. This is why it requires a lengthy study before deciding under what name to market celebrity products.

original article.
category: Fragrances for Men
Featured Product on Bayho: Boss In Motion by Hugo Boss

Monday, March 1, 2010

Your Chemical Romance


I apologize now this is a long article it just caught my attention because it kinda reminds me of my current status with a certain someone. so again if its too long feel free to tune out and next week I'll keep it short..hopefully there will be more news on this topic.


What is love? What attracts two people together? Why is love like a drug, giving us a natural high that is so addictive? Why do we fixate and obsess on the ones we love? Why are relationships all about passion at first, then about tenderness in the long run? Why the afterglow?

And why do men see sex as a stress-reliever when, on the other hand, women don’t want to have anything to do with it when they’re stressed out? And, for all the lonely singles out there, how can we achieve the same sensations that love brings without a romantic partner? Science has the answer to all these.

Researchers have broken down attraction, passion, obsession, ecstasy, tenderness and fidelity into their chemical components: pheromones, phenylethylamine, norepinephrine, dopamine, oxytocin and endorphins, respectively.

Pheromones and attraction
Pheromones, partly responsible for sexual attraction, are chemicals that the body releases into the atmosphere to subconsciously communicate information about one’s self.

Pheromones can communicate when an animal is fertile or virile. Humans, like other animals, have evolved to communicate this information since it makes sense to copulate for reproductive purposes only when a female is fertile and a male virile. Pheromones are the reason why women, when in close proximity to one another for long periods of time, begin to sync their menstruation, which scientists postulate levels the playing field among females competing for male suitors who approach the same group. (Women, as ever, are so competitive.)

Androstadienone, a pheromone produced by men, triggers among women higher levels of cortisol, a hormone that the body produces to prepare it for intense physical action, be it flight, fight or sex. However, cortisol is also known as the “stress hormone” and having it elevated when one is already fatigued or harassed is most unwelcome. This is why women do not want to have anything to do with men’s sexual advances when they are stressed out. (Men, on the other hand, benefit from sex as a physical outlet for their stress.)

Pheromones can even communicate what individual characteristics a creature may possess. In experiments conducted by Professor Martha McClintock at the University of Chicago, women preferred the smell of men who was genetically similar, but not too similar, to their fathers. In an interview with CNN’s medical correspondent Sanjay Gupta, McClintock explains that procreating with a man who is too different “leads to the loss of desirable gene combinations” while “mating with someone too similar might lead to inbreeding.”

In humans, pheromones are produced in the axilla (armpit). However, pheromones are not to be confused with bromhidrosis (body odor), which is caused by bacteria digesting the sweat in one’s moist, hot and hairy axilla. Sweat and pheromones are themselves odorless.

Only members of the same species respond to respective pheromones, hence musk perfumes derived from glands of animals do not work for humans (unless one is into bestial affairs with musk deer). Furthermore, several extensive studies, including one entitled "Pheromones and Animal Behavior: Communication by Smell and Taste"(Wyatt, Tristram D.), have found no evidence that body sprays marketed as aphrodisiacs based on human pheromones influence human behavior, specifically attraction and copulation.

Phenylethylamine and passion
Phenylethylamine (PEA), a stimulant that accelerates the reaction of nerve cells, is produced by the body and can be found in certain foods, most notably chocolate. Researchers have found that the body increases production of phenylethylamine when one is sexually attracted.

In his book The Science of Love: Understanding Love and Its Effects on Mind and Body, author Anthony Walsh notes the stimulant’s narcotic effect: “Love is a natural high. PEA gives you that silly smile that you flash at strangers. When we meet someone who is attractive to us, the whistle blows at the PEA factory.”

However, like any drug, the body’s sensitivity to it wanes with constant exposure. After developing a craving for phenylethylamine, one needs greater amounts just to get the same high. Though chocolate contains high amounts of phenylethylamine, ingesting it does not boost the body’s own natural supply.

Scientists have observed that after about three years, the phenylethylamine increase a particular lover may provoke in one’s body may wane, hence the loss of passion. Only a new stimulus for phenylethylamine—a new lover—can produce the longed-for high.

Norepinephrine and obsession
Norepinephrine, like cortisol, is a “stress hormone” that the body produces to ready muscles for action, be it flight, fight or sex. It signals the body to increase production of adrenaline.

Specifically, norepinephrine is necessary for the mind’s ability to maintain attention and focus. It is responsible for one’s devotion or obsession to one’s beau.

Norepinephrine, along with dopamine, is often prescribed for sufferers of attention-deficit hyperactivity disorder (ADHD) to heighten their alertness and prolong their attention span.

Dopamine and ecstasy
Dopamine is neurotransmitter produced by the body that is responsible for feelings of intense pleasure, the “natural high” and the “afterglow.” In particular, it surges during orgasm.

Dopamine is essential in ingraining behavior that is beneficial to the body (such eating, hydration, relaxation, intense exercise and sex) by rewarding it with a sense of pleasure.

Harmful narcotics create addiction by exploiting the body’s natural behavioral reward system. Abused over time, the body’s sensitivity to dopamine wanes, hence the need or ever-increasing dosages to achieve the same high.

A shortage of dopamine is also the cause of Parkinson’s Disease, which deprives a person of smooth controlled movements.

Like phenylethylamine and norepinephrine, the dopamine increases that a lover may stimulate in one’s body may wane after repeated and prolonged exposure.

Oxytocin and tenderness
Oxytocin is a hormone that stimulates uterine contraction for pregnant women and lactation for breastfeeding mothers. Oxytocin is responsible for bonding mothers to their children for life.
It makes them want to snuggle their baby affectionately. Just as importantly, it also is responsible for feelings of intimacy and tenderness between sexual partners.

Though this hormone is associated with orgasms, simple hugs, kisses and displays of affection and moments of tenderness also produce the same amounts of oxytocin.

Unlike phenylethylamine, norepinephrine and dopamine whose effects wane in time, oxytocin effects remain constant, allowing affectionate couples to stay true instead of stray.

Endorphins and fidelity
Endorphins, like dopamine, are neurotransmitters that facilitate the transmission of data along the nerves. Specifically, endorphins, allow the body to ignore and endure pain, imbuing one with sense of calm and peace.

This naturally produced painkiller acts much like morphine but without addictive side effects. It is responsible for the “runner’s high,” which occurs when athletes surpass their threshold of pain to attain new heights of physical exertion and are rewarded by the body with a feeling elation. Relaxation techniques such as massages, yoga and acupuncture as well as certain foods such as hot chilies and chocolate also stimulate endorphin release.

Most importantly, having a constant loving companion gradually increases production of endorphins in the body, rewarding fidelity as a behavior.

Anthropologist Helen Fisher, author of Anatomy of Love, explains, “That is one reason why it feels so horrible when we’re abandoned or a lover dies. We don’t have our daily hit of narcotics.”

Unlike stimulants with fleeting effects such as phenylethylamine, norepinephrine and dopamine, relaxants such as endorphins and oxytocin have constant, lasting benefits that allow loving couples to stay true for the rest of their lives. Lovers choose which kind of natural high they prefer.

original article.
category: Diane von Furstenberg Women
Featured Product on Bayho: TATIANA by Diane von Furstenberg